A couple of months ago at a charity auction I successfully bid for two weeks of being showcased on one of the country’s biggest electronic billboards – right here in the heart of Glasgow.
The ‘ad’ went live on Monday and for two weeks, info about the clinic will be seen by an estimated 3.5 million people! Quite an amazing thought – a figure equivalent to half the population of Scotland!
Utilising the technology behind such iconic landmarks as that of Time Square and Piccadilly Circus, CityScreen is without doubt the premier solus advertising site in the UK.
From a location perspective, Forrest Outdoor Media could not have been blessed with a better site. Renfield Street, leading onto Union Street, represents the main artery running through Glasgow City Centre and delivers a foot-fall in excess of 1.75 Million people per week. In addition to this, the sheer physicality of Renfield Street, as a long ‘straight’ stretch of road, comprising 7 sets of traffic lights, means it can take in excess of 10 minutes before both traffic and pedestrian alike to reach the City Screen site – providing a highly captive audience.